Early Draught #5

Tarot cards, weed, and a whole lot of Guinness.

Welcome to Early Draught, a weekly newsletter by Kurt Reckziegel about enjoying, selling, and making good craft beer. If you haven’t subscribed, please do!
Send tips, reccos, sick burns, and beer money to @kurtreckz or kurt.reckziegel@gmail.com. Cheers!

This Week

I listened to Christmas music in the car on my way to pick up some Mad Elf. And I’ll be doing it again tomorrow to stock up on Celebration. 🎅

🍺 Beer

🗣️ Marketing Beer

🍻 Drinking Beer

😝 Un-Beer

🤖 Bev Tech and Things

📲 Follow of the Week

You must check out @theguinnessguru on TikTok. He’s up over 250k followers and tests out a whole bunch of funky Guinness combos (his fave so far is Guinness and cranberry juice).

He also did a blind test of regular vs double zero, but I won’t spoil those results here.

📣📣📣 Guinness marketing folks, get at this guy!

📸 Can of the Week

Run Wild IPA from Athletic Brewing in Stratford, CT. Perfect post-run refresher for those still getting miles in before it gets too cold.


If you have a friend or colleague who would find this interesting or useful, be a pal and share.

– Kurt

*Note that Kurt is currently employed by AB InBev, and the views expressed in Early Draught are a reflection of his own personal beliefs and not those of his employer.